Gamification

Gamification

Gamification, the use of game mechanics to influence performance and create accountability, isn’t play or a game, but uses game techniques to influence behaviour. These game mechanics satisfy basic human psychological needs: a sense of competence, autonomy and relatedness.
While brownie points, frequent flyer miles and other forms of consumer gamification have been around for years, these simplistic programs rely on extrinsic reward. Gamification uses the “third drive” – intrinsic motivation – which is a much stronger driver of long term engagement. It also uses sophisticated game mechanics and takes a long term approach to behavioral changes and employee work-habit creation.

2018-01-23T15:14:28+00:00